Grow faster (and smarter) with a go-to-market system built to scale.
SpinoGTM helps growing companies realign their strategy, teams, and execution after rapid growth, leadership change, layoffs, or restructuring.
Your organization has changed. Your GTM system needs to catch up.
As companies grow or reorganize, priorities compete, ownership blurs, handoffs break down, and pipeline becomes less predictable. Marketing, sales, and customer success may all be working hard - but not always together.
That's where we come in. Our team identifies the constraints behind those symptoms and helps your team build a clearer, more connected way to operate.
From diagnosis to sustainable traction.
GTM Diagnostic
Identify what's limiting growth.
We assess your current strategy, roles, workflows, handoffs, technology, data, and measurement, as well as alignment across leadership, marketing, sales, and customer success. The result is a clear view of your gaps, constraints, and highest-priority path forward.
GTM Remedy
Put a better system in place.
We turn the Diagnostic findings into action by aligning strategy and ownership, improving processes and handoffs, better leveraging tools and data, and supporting the documentation, enablement, and adoption teams need to move forward successfully.
GTM Optimization
Keep improving as your organization evolves.
We provide ongoing strategic and hands-on support to review performance, maintain alignment, implement improvements, strengthen team capabilities, and continuously optimize your GTM system.
Built for growing organizations in moments of change.
SpinoGTM may be a good fit if:
- You're building the foundation for your next stage of growth, or you're just starting your business
- Your company has outgrown its current way of operating
- A funding round, leadership change, layoff, or restructuring has disrupted how work gets done
- Growth has slowed, teams are working in silos, or the underlying constraint is unclear
Need focused support? We also offer project-based and fractional expertise across:
Integrated Marketing
Campaigns, field and event strategy, partnerships, customer marketing, ABM, product launches, and regional growth.
Brand and Revenue Enablement
Positioning, messaging, sales methodology, enablement, training, and customer-facing tools.
Lifecycle and GTM Operations
Email journeys, CRM and automation, lead scoring and routing, reporting, analytics, and marketing-to-sales handoffs.
AI-Enabled GTM
Practical AI workflows that improve insight, experimentation, alignment, and execution across lean teams.
Beyond the above, our partner network extends to outbound sales development, design, web development, engineering, and content production.
Growth gets complicated. We help make it clear again.
SpinoGTM was built by operators who have experienced the realities behind rapid growth, funding rounds, leadership changes, layoffs, and reorganizations.
Meet the team.
Alex builds cohesive go-to-market strategies that connect the teams, channels, and experiences shaping how a company is perceived in the market. Across a career spanning growth-stage and established organizations including Corsearch, Nava Benefits, Lexia Learning, and 5 Hour Energy, she has led integrated programs across field and digital marketing, events, partnerships, customer marketing, community, and sales enablement. Alex brings cross-functional teams together to uncover blockers, identify untapped potential, and align around shared audiences, priorities, and goals. She incorporates AI into workflows that strengthen insight, experimentation, and team alignment. Her edge is seeing how every touchpoint can reinforce clear differentiation and create a relevant, memorable experience.
Ben builds the operations, data, and automation that make growth measurable and repeatable. Across a 12+ year career - including Teachable, Experian, and Rosetta Stone - he has built revenue systems from zero and turned around struggling ones. His expertise includes CRM and marketing automation, lifecycle programs, lead scoring and routing, platform migrations, and the handoffs where pipeline quietly leaks. Ben also integrates AI into the operating model so lean teams can move beyond their headcount. His edge is understanding that systems only create value when they reflect what people care about - and when teams actually adopt them.
As an advisor, Nick helps growing companies define a differentiated market position and equip revenue teams to bring that story to life. His background spans brand strategy, messaging, demand generation, field marketing, sales enablement, and revenue operations. He has built enablement programs from the ground up - onboarding, sales methodology, messaging, and the tools and operating cadence that help revenue teams ramp faster and sell consistently. Nick connects high-level strategy with frontline execution, helping leaders clarify their value, align sales and marketing, and give teams the messaging, tools, and operating cadence needed to execute consistently and convert positioning into revenue.
Why "Spino"?
The honest answer: every name we liked was already taken.
After a long stretch of dead ends, Ben joked that we should just name it after a Spinosaurus - the favorite dinosaur of Bodhi, our co-founder Alex's five-year-old. Two of us at a kitchen table, Nick on video across the country, and no amount of extra coffee produced anything better. The joke stuck, and the longer we looked at it, the more it fit.
The spine is the backbone we help rebuild in GTM teams. Spinosaurus hunted on land and in water, which is roughly how we move between strategy and execution, teams and technology. And you could spot it from a distance - the kind of presence we help companies build. Our name is playful. Our work is serious.
Bodhi remains our most decisive strategist.
Turn change into forward momentum.
Tell us what has changed, where friction is showing up, and where you want to go next. We'll start with a focused GTM Diagnostic.