Grow faster (and smarter) with a go-to-market strategy built to scale.
SpinoGTM helps growing companies realign their go-to-market strategy, teams, and execution - especially after rapid growth, leadership change, layoffs, or restructuring.
Your organization has changed. Your GTM system needs to catch up.
When companies grow or reorganize, the way work gets done often becomes unclear. Priorities compete. Ownership blurs. Pipeline is inconsistent. Handoffs break down. Marketing, sales, and customer success are working hard-but not always together. Responsibilities have shifted, processes have been disrupted, and the team is no longer sure which problem to solve first.
The individual symptoms may look familiar, but the underlying constraint is harder to see.
That's where we start. SpinoGTM helps you identify what is getting in the way and build a clearer, more effective way to operate.
Ready to get your GTM organization moving again?
Let's talk about what has changed, where friction is showing up, and what it will take to create a strong GTM strategy and systems that propel your team forward.
From diagnosis to lasting improvement.
GTM Diagnostic
A focused assessment that identifies the constraints affecting growth and gives leadership a clear, prioritized path forward.
GTM Remedy
A deep dive that aligns your strategy, roles, processes, metrics, and operating rhythm - and helps put the new system into practice.
- Enablement
- Events / field
- Campaign ops and delivery
- GTM tech stack and data
GTM Optimization
Ongoing fractional support to review performance, improve how the team operates, implement changes, and build internal capability.
Built for growing companies in moments of change.
SpinoGTM may be a good fit if:
- You're just getting started and need a strong foundation for growth
- Your company has outgrown its current way of operating
- A layoff or re-org has changed how work gets done
- Growth has slowed and the underlying cause is unclear
- Marketing, sales, and customer success work in silos
- Roles, priorities, or ownership have become blurred
- New leadership has inherited a fragmented GTM organization
Not ready to go all in? We can provide project-specific and/or fractional support for:
- Email marketing (campaign-specific and evergreen lifecycle journeys)
- Field marketing and event strategy
- Revenue enablement and sales training
- Integrated marketing campaigns
- Reporting, tracking, and analytics
- Lead scoring and routing
- Workflow setup and trigger-based automations
- AI strategy and implementation in GTM processes (Claude, ChatGPT, Zapier, Retool, Clay)
- Customer marketing and retention
- Product launches
- New market penetration and regional strategy
- Account-based marketing (ABM)
- Brand positioning
We also tap a partner network for needs beyond the above, including but not limited to:
- Design
- Web development
- Engineering
- Content production
Growth gets complicated. We help make it clear again.
After rapid scaling, a funding round, leadership change, layoff, or reorganization, even strong teams can lose alignment. We've lived through those moments ourselves. SpinoGTM brings hands-on operating experience across the GTM function to help teams reconnect their strategy, people, and execution - and move forward to grow with confidence.
Built by operators who know the work behind the strategy.
SpinoGTM was created for leadership teams that need experienced, objective help without unnecessary complexity. We bring a cross-functional view of go-to-market performance and a bias toward practical implementation - helping your team see the system clearly, make the right decisions, and build the internal capabilities to keep improving.
Alex builds cohesive go-to-market strategies that connect the teams, channels, and experiences shaping how a company is perceived in-market. Across a career spanning growth-stage and established organizations including Empowerly, Nava Benefits, Lexia Learning, and 5 Hour Energy, she has led integrated programs across field and digital marketing, events, partnerships, customer marketing, community, and sales enablement.
She brings cross-functional teams together to uncover blockers, identify untapped potential, and align around the audiences, priorities, and goals that matter most. From there, Alex turns scattered efforts into a connected GTM motion - creating sticky positioning, clear differentiation, and memorable experiences that build awareness, deepen relationships, and generate demand.
She incorporates AI into the workflows that help teams synthesize customer and market insights, accelerate experimentation, and maintain shared context and alignment from strategy through execution. Her real edge is seeing the full picture: how every team and touchpoint can reinforce the same story while still feeling relevant and memorable to the people experiencing it.
Ben builds the revenue engines powering go-to-market for sales-led and product-led (PLG) growth organizations - the operations, data, and automation that make growth measurable and repeatable.
Across a 12+ year career spanning startup, mid-market, and enterprise orgs - including Teachable, Experian, and Rosetta Stone - he's built these systems from zero and turned around struggling ones: CRM and marketing automation across HubSpot, Salesforce, Braze, and Eloqua; lead scoring and routing; email and lifecycle automation; and the marketing-to-sales handoffs where pipeline quietly leaks. He's led major platform migrations and the teams through them, and builds AI directly into the operating model so lean teams can test, learn, and ship well beyond their headcount.
But his real edge is knowing what most ops leaders underweight: a system only creates value when the people involved actually adopt it, and when it's built around what customers and stakeholders - internal and external - truly care about. Ben starts with the humans and lets the systems follow.
As an advisor, Nick helps growing companies turn go-to-market strategy into the systems, processes, and tools teams need to execute consistently and scale. He specializes in revenue enablement, sales methodology, operating cadence, messaging, and AI-powered workflows that connect strategy with frontline execution.
His full-stack marketing background spans brand strategy and positioning, demand generation, field and regional marketing, sales enablement, and revenue operations. At an insurance brokerage and technology company that achieved a $400M exit, Nick helped build and scale the revenue enablement systems supporting the company's growth.
That breadth gives Nick a unique perspective on the entire customer journey - from how a company defines and communicates its value to how sales teams bring that story to life and convert it into revenue. He helps leadership teams identify where GTM execution is breaking down, realign sales and marketing around a common strategy, and build practical systems that create stronger execution and scalable growth.
Turn change into forward momentum.
Tell us what has changed, where friction is showing up, and where you want to go next. We'll start with a focused GTM Diagnostic.